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From Underground to Mainstream: The Story of Streetwear Culture

The streetwear culture of oversized sweatshirts, Graphic t-shirts, baggy pants, and trousers is not a new phenomenon.

The term “streetwear” is used to describe clothing that is generally more comfortable and casual than other fashion styles. 

Streetwear Culture is often associated with hip-hop, skateboarding, and urban fashion. 

The style is also sometimes called “urban wear” or “sportswear”

The early days of streetwear culture

The origins of streetwear can be traced back to the 1970s when the surf and skate culture began to influence fashion. 

At the time, most surf and skate brands were only available in specialist shops. 

This meant that people who were interested in this style of clothing had to search for it. 

This made it easier for people to find and buy the clothes they wanted. 

It also led to a growth in the popularity of streetwear. 

Streetwear fashion has come a long way since its inception in the 1970s and 1980s. 

Today, streetwear is worn by people all over the world.

Streetwear culture has its roots in California

Streetwear culture has its roots in California, specifically in the surf and skate communities of the 1970s and 1980s. 

The laid-back, relaxed style of these subcultures influenced the birth of streetwear as a fashion genre. 

Brands such as Supreme, Stussy, and Shawn Stussy’s surf brand, helped to popularize the new style, blending elements of surf, skate, and hip-hop cultures. 

This new form of expression, which combined functionality with self-expression and creativity, quickly caught on and spread to other parts of the world. 

Evolution of the streetwear culture

Streetwear has evolved in almost every decade. 

It has always been a part of fast fashion

1990s decade of the mainstream trend

The 1990s marked a significant turning point for streetwear as it became a mainstream trend, with brands like FUBU, Cross Colours, and Karl Kani leading the charge. 

The decade saw the rise of hip-hop music and the influence of rappers like Wu-Tang Clan, who popularized streetwear to express their individuality and creativity.

2000s decade of high-end streetwear 

The 2000s saw the rise of high-end streetwear with brands like A Bathing Ape (BAPE), Visvim, and Neighborhood gaining popularity. 

This decade saw streetwear evolve into a more mature, upscale style, with collaborations between streetwear brands and high-end designers becoming increasingly common.

2010s decade of a new era

The 2010s marked a new era for streetwear, with the rise of the digital age and the popularity of social media platforms like Instagram and Snapchat. 

Streetwear became more accessible to the masses and new, emerging streetwear brands were able to reach a wider audience. 

The decade also saw the rise of streetwear-inspired fashion, with luxury brands like Gucci, Prada, and Louis Vuitton incorporating streetwear elements into their collections.

Streetwear culture is about more than just fashion

Streetwear culture is about more than just fashion. 

It’s a way of life that encompasses music, art, and fashion. 

It’s a culture that is constantly evolving and changing, and it’s a culture that is really about expressing yourself.

Streetwear is all about being unique and different.

It’s about standing out from the crowd and being your own person. 

It’s a way to express yourself through your clothes and your style. 

It’s a way to be part of a community of like-minded people.

So if you’re looking to get into streetwear culture, don’t just focus on fashion. 

Be sure to check out the music and the art as well and most importantly, be yourself.

Streetwear culture has been influenced by hip-hop, skateboarding, and graffiti

For years, streetwear has been influenced by hip-hop, skateboarding, and graffiti. 

Hip-hop, skateboarding, and graffiti are all unique cultures that have their own style. 

These styles have influenced the way streetwear is designed and worn.

The look is characterized by loose-fitting, comfortable clothing that is often brightly colored or has interesting patterns.

Streetwear is now more popular than ever, with brands like Supreme, Stussy, Off-White, and BAPE leading the way.

The streetwear style is now global

The streetwear culture has continued to grow in popularity in recent years, with more and more people embracing the style.

Streetwear continues to evolve, influencing and being influenced by fashion, music, and popular culture.

From its humble beginnings in the Californian surf and skate culture, streetwear has become a global phenomenon, reaching new heights with the rise of streetwear-inspired fashion and the growing popularity of streetwear collectibles.

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